Chanel’s August 2025 Price Increase: Everything You Need to Know

If you’ve been dreaming of adding a Chanel bag to your collection, you might want to take a seat for this news: Chanel bag prices just went up... again.

On August 4th 2025, Chanel quietly rolled out another U.S. price increase across nearly all of its most popular bags, from the iconic Classic Flap to the newer Chanel 22. For Chanel shoppers, it means spending hundreds more on the exact same styles than they would have just a few months ago. (It also means that their Chanel collections just became even more valuable.) For Chanel, it’s part of a long-term strategy to reinforce its position as one of the most exclusive luxury brands in the world.

Below we've broken down the price changes bag-by-bag, so you can see exactly how much more you’ll be paying if you buy a bag directly from the Chanel boutique.

The Classic Flap Bag: Still the Star, Now Even Pricier

No Chanel price increase is complete without changes to the Classic Flap, the brand’s most coveted and collectible design. This season, every size rose in price by about $500, translating to around a 4–5% jump, depending on the specific size.

For longtime Chanel lovers, these increases aren’t shocking. But they are a reminder that the longer you wait to buy your dream Chanel bag, the more you’ll likely pay. The Classic Flap has seen steady, often twice-yearly hikes for several consecutive years now.

Chanel Boy Bag

The structured, modern, and edgy Boy Bag also rose by $300 across all sizes. This is surprising given the declining popularity of the Boy Bag in recent years. So much so that Chanel Boy Bags can often be found on the preloved market in the $2,000-$4,000 price range. 

Chanel 19

The relaxed and more casual, yet still polished Chanel 19 remains a customer favorite. And its price reflects that:

• 19 Wallet on Chain (WOC): $4,100 → $4,300 (+4.9%)

• 19 Handbag: $6,600 → $6,900 (+4.5%)

Chanel 22

The new, slouchy, street-style-friendly Chanel 22 hobo bag saw some of the largest percentage jumps. This tracks given the increasing popularity of this bag.

Reissue 2.55

The Reissue 2.55, Chanel’s original flap bag design, rose in line with the Classic Flap’s 4–5% range, keeping the two styles on nearly identical price footing.

Why Chanel Keeps Raising Prices

Chanel’s frequent price hikes are deliberate, and driven by a number of factors including:

• Exclusivity: Higher prices create scarcity and reinforce luxury status.

• Rising production costs: Materials, craftsmanship, and labor costs are passed to the customer.

• Strategic positioning: Chanel follows a similar model to Hermès — fewer products, higher prices, and a tightly controlled supply.

While this approach should, in theory, maintain Chanel's perceived prestige, Chanel’s profits dipped in 2024, showing the brand is testing the limits of how far it can push prices before losing buyers. A quick internet search shows countless of videos and blogs from former Chanel lovers expressing outrage over Chanel's continuous price increases. Many have declared that they'll only buy secondhand Chanel, due to the more favorable prices.

The Preloved Chanel Market: Your Best Alternative

If the new Chanel boutique prices feel out of reach, preloved Chanel bags can be a smart alternative. Many are priced well below retail—especially in past-season colors or gently used condition. And remember, their value may even appreciate over time thanks to Chanel’s steady price hikes.

The resale market also opens the door to rare editions, discontinued colors, and styles you won’t find in boutiques. For many buyers, it’s the best way to own Chanel without overspending.

Bottom line: Chanel’s August 2025 price increase is another reminder that in the world of luxury fashion, waiting often costs you more than you might think. Whether you buy new or go the preloved route, now might be the time to make your move and snag your dream Chanel bag.