Why Orange Is the Color You See Everywhere—And What It Means for the Luxury Resale Market

There’s a reason we at The Luxe Loop are smiling when we see a flash of tangerine, mandarin, or burnt terracotta: orange is officially back—and this time, it’s not a fleeting fad. The color orange has made its way into the wardrobes of high-fashion houses, celebrities, and influencers alike. And because orange styles have historically been undervalued on the resale market, this moment marks a rare opportunity for both luxury shoppers and consignors alike.

The Runway Set the Tone

Across the Spring/Summer 2025 collections in New York, London, Milan, and Paris, shades of orange ranging from bright Aperol Spritz hues to soft sherbet and deep sunset tones were seen time and time again.

According to Who What Wear, “Aperol Spritz orange” is the bold new color of the season. L’Officiel Ibiza calls it “a declaration of intent” rather than a passing whim. Even brands like 16Arlington, Tove, Iceberg, and Alberta Ferretti have all leaned into tangerine tones in their latest collections. Color forecasters at House of Colour are also reporting that orange is among the top new-season shades to try for Spring/Summer 2025.

In short, what once felt like a daring hue for only the most serious fashionistas, has now officially become fashion’s newest neutral.

Orange Search Interest Confirms the Surge

It’s not just the runways—data backs up this trend, too. According to Accio Business, search volume for phrases like “orange fashion clothing” and “orange fashion shoes” saw major spikes in late 2024 and throughout 2025, hitting new highs mid-year. Consumers are actively looking for orange fashion, meaning visibility and demand for the color are both on the rise.

Celebrities and Influencers Are Leading the Charge

When the A-list starts wearing it, the world follows. Recent celebrity moments have cemented orange as the ultimate power color of 2025:

• Dua Lipa was spotted in an orange lace midi skirt from Gucci’s Fall 2025 collection, paired effortlessly with neutrals. This outfit was a real masterclass in modern color mixing.

• Timothée Chalamet carried an orange Hermès Mini Kelly bag (worth around $20,000 on the resale market) proving that orange hues have officially reached icon status.

• Byrdie recently noted that orange has “taken over luxury and beauty” due to its emotional associations—creativity, joy, and optimism—while also being forever tied to Hermès’ signature orange boxes. There are a lot of positive feelings with all of the above, so it makes sense why orange is resonating across the board

Why This Is Great News for Luxury Resale Shoppers & Sellers

Here’s where this gets exciting for The Luxe Loop and both our buyers and our consignors:

• Orange has long been undervalued. Historically, bold colors like orange have sold at a discount compared to black, beige, or brown. That means savvy shoppers can often find orange designer pieces for up to 80% off retail on the secondary market.

• Now, the pendulum is swinging. With orange trending hard, these previously overlooked pieces are suddenly in high demand, and orange pieces tend to sell incredibly quickly.

• Perfect for trendier and more classic buyers. orange pieces are both trend-forward and strategic buys—fashionable today, investment-worthy tomorrow. Think about scooping up a classic style like a Chanel Classic Flap, Gucci Jackie Bag, or a Lady Dior bag in a shade of orange. You'll pay less, and it will be wearable forever.

How to Guide Buyers and Consignors

For Buyers: Think beyond summer. Deep orange tones—pumpkin, rust, terracotta—transition beautifully into fall and pair perfectly with neutrals like camel, brown, and cream. Investing in orange accessories or outerwear now means you’ll stay ahead of the curve year-round. An orange belt or wallet would be a perfect way to incorporate this color into your wardrobe any time of year.

For Consignors: If you’ve been holding on to any orange-toned luxury items—like Hermès Feu, Bottega Veneta Intrecciato Orange, or Gucci Mandarine—now’s the time to list them for sale. 

The Luxe Loop's Take on Orange's New-Found Popularity

At The Luxe Loop, we’re always tracking trends that offer both aesthetic appeal and economic upside for our clients. Orange is exactly that: fashion-forward, optimistic, and strategically smart.

For buyers, it’s the perfect time to invest in a standout shade. For consignors, it’s the moment to bring those orange pieces back into the light. Because in 2025, orange isn’t just a color—it’s the color of confidence.