LVMH’s 2025 H1 Performance Reality Check and What It Means for Luxury Resale

In July, LVMH reported first-half 2025 results that rattled the luxury market: revenues slid to $46.9 billion, a 4% year-over-year decline, while net profits fell by 22%. Even the powerhouse Fashion & Leather Goods division—home to Louis Vuitton, Dior, and Fendi— saw a 9% organic decline. For a group that has dominated global luxury for decades, the slowdown is a reality check that should grab all luxury shoppers' attention.

Why Luxury’s Slowdown Matters

LVMH’s dip isn’t just about one group’s balance sheet. It reflects broader consumer caution, particularly in Asia where demand has softened. In North America, shoppers are rethinking splurges on new boutique-priced goods. Rising prices, shifting values, and global uncertainty are reshaping how people define “luxury.”

But here’s the paradox: while boutique sales falter, the resale market remains resilient. Consumers still want Hermès, Chanel, and Louis Vuitton, but increasingly they want them at smarter price points, along with more individuality than buying directly in-store can offer.

The Shift Toward Accessible Entry Points

Another theme within LVMH’s report was the strength of smaller-ticket items. Perfume, beauty, and small leather goods are cushioning declines in big-ticket handbags. That same trend plays out in resale, where cardholders, pochettes, and mini bags are gaining traction. They’re approachable in terms of price point, giftable, and often hold resale value better than seasonal one-off handbags.

Opportunities for Resale Collectors

For savvy shoppers, LVMH’s stumble offers an opportunity. When growth slows in the primary market, the secondary market tends to shine. Vintage Vuitton monogram accessories, Dior Saddle bags from the Galliano era, and even Gucci Jackie bags are proving remarkably resilient. On platforms like Rebag and Fashionphile, Jackie resale prices have climbed over 20% in the past year.

What this suggests: while the luxury giants reorient, collectors who buy wisely in resale may come out ahead.

Looking Ahead

Luxury has always been cyclical. But this moment underscores the importance of viewing handbags and accessories not only as style staples, but as investment-grade pieces. For shoppers today, the smarter play isn’t chasing this season’s boutique releases. It’s curating a collection of heritage pieces whose value transcends market fluctuations.

Looking for your next luxury piece from one of LVMH's brands like Louis Vuitton, Celine, Fendi, Loewe, or Dior? Shop our LVMH selection now—before they all get snapped up by other luxury lovers.