Chanel Names Ayo Edebiri as the Newest Chanel Girl

Chanel has officially named Ayo Edebiri as its newest ambassador, marking an important moment in both fashion and culture. Known for her sharp wit, dynamic career, and authentic style, Edebiri brings fresh energy to the storied French house. This partnership not only highlights her rising star power, but also signals Chanel’s commitment to partnering with women of color in meaningful ways.

Ayo Edebiri’s Career to Date

Breakthrough roles in television and film

Ayo Edebiri first captured wide attention with her role in The Bear, where her performance earned critical acclaim and multiple awards. Beyond the series, her acting career has spanned both film and television: she co-starred in Bottoms (2023), appeared in Sundance darling Theater Camp, and lent her voice to blockbuster animated films like Teenage Mutant Ninja Turtles: Mutant Mayhem and Spider-Man: Across the Spider-Verse. She also voices Missy on Netflix’s Big Mouth, where she originally began as a writer before stepping into that role. Guest appearances on hit shows like Abbott Elementary, Dickinson, and What We Do in the Shadows further showcase her range.

Writing and comedy roots

Before Hollywood stardom, Edebiri built her career as a writer and comedian. She honed her skills in New York’s stand-up and improv scene, performing with the Upright Citizens Brigade and developing a voice that blended wit with cultural commentary. She was a staff writer on Big Mouth, contributed to What We Do in the Shadows, and worked on Dickinson and The Rundown with Robin Thede. She also co-hosted the comedy podcast Iconography with Olivia Craighead, further highlighting her versatility as both a performer and storyteller.

Red carpet evolution

As her career has grown, so too has her style presence. Edebiri’s red carpet looks—spanning vintage couture, emerging designers, and now Chanel—reflect individuality and confidence. She brings the same authenticity she shows on screen to her fashion choices, making her a natural fit for a luxury house with such a rich heritage.

Why Chanel and Ayo Edebiri Are a Perfect Match

Reinventing the Chanel Girl

For decades, Chanel’s ambassadors have defined what it means to embody the brand’s elegance and heritage. With this appointment, Ayo Edebiri joins the likes of Lupita Nyong’o, Kristen Stewart, Lily-Rose Depp, Jennie Kim, and Margot Robbie as fellow Chanel ambassadors. By choosing Ayo Edebiri, Chanel expands the definition of the “Chanel Girl” beyond the somewhat narrow archetype of typical beautiful celebrity. In addition to ticking those boxes, she also represents intelligence, humor, individuality, and cultural relevance—qualities that resonate with today’s global luxury consumer. 

Representation in luxury fashion

Chanel’s partnership with Edebiri also reflects a broader industry shift toward inclusivity. By elevating a woman of color in such a visible role, Chanel acknowledges the importance of diverse voices in shaping modern fashion. This is a powerful moment for the next generation of creatives and luxury enthusiasts who want to see themselves reflected in the icons of the industry.

What This Means for the Luxury Market

Ayo Edebiri’s appointment has ripple effects that extend beyond Chanel. For the resale market and luxury enthusiasts, be on the lookout for the following:

• Increased demand for Chanel pieces worn by Edebiri will likely drive interest on the secondhand market.

• Younger buyers who admire Edebiri may turn to resale platforms like The Luxe Loop to access Chanel bags and accessories.

• The move may embolden other luxury houses to rethink their ambassador lineups and expand representation.

Final Thoughts

Chanel’s decision to name Ayo Edebiri as its newest ambassador is more than a headline—it’s a cultural milestone. It shows that heritage luxury can honor tradition while still embracing diversity, creativity, and modernity. At The Luxe Loop, we celebrate this shift and look forward to seeing how Edebiri continues to shape Chanel’s story on and off the red carpet.